If you’re a small business owner, entrepreneur, or creator looking to attract media coverage without breaking the bank, this book is for you. It’s your shortcut to mastering PR—affordably, effectively, and on your own terms.

In addition to the three steps, the book also includes extras like:

  • Navigating Crisis: A Strategic Approach to Crisis Management

  • Harnessing Social Media for Your Brand’s Voice

  • Crafting a Viral Moment for Your Event: A Strategic Blueprint

  • Navigating Influencer Collaborations: A Guide to Effective Pitching

  • Harnessing the Power of Indirect PR: Navigating the Long Game

  • Mastering the Art of Media Interviews: Your Ultimate Guide

  • Diversity and Inclusion

  • Measuring ROI in PR

  • Legal and Ethical Considerations

  • Global PR Strategies: Explore the nuances of conducting PR campaigns on an international scale

In three easy steps you’ll be able to gather the information you need, compile it, and distribute it like a pro!

  • Understand your industry’s media landscape. Research your competition and identify the types of stories, trends, or events that typically attract press in your field. Conduct a self-interview: answer the who, what, where, when, and why to get all your key information organized. Then, determine your target audience and the platforms they rely on—social media, radio, TV, or other outlets.

  • Learn how to write headlines, press releases, and alerts that demand attention. This book provides simple, adaptable templates and real-world examples for various industries—whether you’re promoting a neighborhood café or a global film premiere.

  • Create a tailored media list, including TV, radio, newspapers, blogs, podcasts, and social media influencers. Learn to craft personalized pitches that reach the right people for your subject. This book walks you through how to pitch and follow up like a pro, with clear steps and proven strategies.